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1.what is google adsense

Google adsense program offers tons of money to bloggers and webmasters.
This program become popular and many people buliding sites just for
earn money from google adsense program.This program is free to sign up.

google adsense allows publishers to display adsense ads on their website.
The ads are related to the content of publishers website .
Publishers can make money when a visitor clicks the adsense
ads displayed by the google.

Google Adsense Program-a deep insight:

why do google pay webmasters for just clicking the ads?and how can?

The adsense ads are from Google adwords account holders (advertisers)
who are ready to pay google for providing highly direct targeted traffic to
thier websites.Google charges the advertisers a predetermined amount
for each ad which is being clicked by visitors and pays some percentage
to the webmaster on whose website the ads are displayed.
Thus advertisers,publishers and google can get benifit from this.

12.Tips &Tricks to optimise google adsense

• remove border to adsense ads.
• the adsense ads background should be as same as your site backgound colour.match the links of adsense ads with website links anmatch the content fonts and colour too
  

• accoding to google most valid clicks generating from top of the webpage and left sidebar.so put your ads on top of your web page and left of the page
• google allows you to put 3 adsense content units,1 link unit,2 google search units and one of the referral units each.use all of them in your site wisely to get more clicks
• search for highest paying adsense keywords and put them in you content to earn high
• Add more and more pages to your website with good and interesting content
• Add search box on the top of the web page.some people are adding search box below the header and above heading.
• add informative content to get repeated visitors
• balance the content.It should be useful for both new and regular visitos.Highlight your articles or posts made on the sidebars.